This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Blog Archive May 2012

Impressions? No thanks. Interactions are the future.

Posted on: May 25th, 2012
Facebook’s IPO has been a major subject in recent news, but its beginning was rather humble.  Facebook began as a social media interactive group between college students around the nation, and in order to sign up, a university e-mail address was required.  Slowly, colleges and universities added their names to the sought-out list, and the rate of active users on Facebook increased dramatically. When Facebook was opened to the public, it was a unsettling for some college users bec...
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Posted in: Marketing

18-32 is where it

Posted on: May 9th, 2012
The thing about current advertising is... everyone is trying to go after the same target audience.  18 to around 32, that's who you want to reach because they're the people that are driving the purchase decisions, not for just themselves, but older demographics as well.  When you're talking about technology or anything new and innovative, the older generation is looking to Gen X and Y to tell them what is relevant.  It may take the older demographics a bit longer to adopt, but the...
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Posted in: Advertising