Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Blog Archive January 2013

finding the sweet spot

Posted on: January 24th, 2013
A lot of business owners and marketers are very aware of the pitfalls of spending too much on a new initiative or marketing investment, realizing (correctly) that the law of diminishing returns means that ROI doesn't automatically improve the more you spend.But where I've seen a lot of people go wrong is on the opposite side of the spectrum. <strong>Investing too little has the same effect effect on diminished ROI as investing too much.</strong> The trick is finding that sweet spot r...
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Posted in: Marketing

Marcom vs. Martech (The Pitfalls of "Cool")

Posted on: January 2nd, 2013
If you've been in marketing for a while, you know that there is almost a secret language of terms that marketers like to throw around to make outsiders think we know something they don't know. Ohhh, "Marcom? That sounds fancy." Not really, it's just shorthand for marketing communication. But you probably haven't heard the term "Martech" before. That's because I made it up. Literally like 5 minutes ago, just made it up. It sounds official though, doesn't it?One of the trends I see emerging in the...
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Posted in: Marketing