Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Blog Archive February 2013

Ann Arbor Web Design

Posted on: February 18th, 2013
A lot of people have been asking me lately, especially as we have expanded our client base to encompass national and even some international brands... why Ann Arbor? What is special about Ann Arbor versus advertising Meccas like New York or LA?Well, there are many reasons. One reason is that Ann Arbor falls in the metro Detroit banner, and Detroit has long been another hub for traditional ad agencies. Some that come to mind with offices or headquarters in metro Detroit are Team Detroit (a WPP co...
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Posted in: Marketing

Marketing Theory - Psychology vs Sociology

Posted on: February 7th, 2013
This will be (sort of) short and sweet. A lot of people ask me why I went to school for both marketing and sociology. It baffles me that the connection isn't as obvious as it was to me... but for a hundred years, marketers have used a strictly psychological interpretation for what we do and how we act/purchase.Well, even at a young age, this perspective didn't make sense to me. After all, psychology is an attempt to ascertain the state of an individual... Sociology is an attempt to understand th...
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Posted in: Marketing