Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Blog Archive July 2013

When Did You Stop Thinking You Were Beautiful?

Posted on: July 19th, 2013
Women from every pocket and each crevice of the world hold onto misconceptions about their body image. It goes without saying that much of the female advertising does little to improve these skewed conceptions. The turn of 2004, Dove aimed to broaden the definition of beauty—encompassing the discovery that a mere 2% of woman around the world describe themselves as beautiful! (Wow.) The Campaign for Real Beauty marked itself as one of the first companies to truly harness the broadened conce...
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Posted in: Marketing

Are Baby-Boomer Marketers Missing the Mark by Ignoring Millenials’ Behavior?

Posted on: July 2nd, 2013
Rotary vs. iPhone, newsstand vs. New York Times email alerts, yellow pages vs. mobile app—and the list goes on. Four years from now, the millennial generation, those born between 1977 and 1997, are projected to account for half of the workforce, says Harvard Business Review, and the gaping generation differences seem to be the root of many disagreements in the workplace. Baby-Boomers prefer office meetings, while Millennials favor conference calls.Often times the Millennial generation is c...
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Posted in: Advertising