Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Blog Archive August 2013

category vs archetype

Posted on: August 30th, 2013
“What categories do you service?”No offense to the marketing managers and CMO’s of the world, but that question is about twenty years outdated, and if you’re asking an agency that question, you need to read this. Why is that question outdated? Because it comes from an old advertising model where the category of a brand dictated the brand message strategy. Every company in a category was expected to have the same brand message, and it was only about who executed better. T...
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Posted in: Advertising

Did Advertising Just Get Even Harder?

Posted on: August 14th, 2013
Time has, throughout many years, distorted marketing to unrecognizable fragments. It has flooded the baseboards, soaking their delicate frames in harsh, torrential downpours, and left in its dampened wake, soggy and warped remnants of what used-to-be-advertising. Gone are the days of a boisterous middle-aged voice, crackling about Wonder Bread. Board room meetings with eyes riveted to a savvy story board presentation are but fond memories and clever TV shows. Consumers no longer leave the kitche...
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Posted in: Marketing