This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Posts under category "Advertising"

Latest Release: Ryde Media iPad App for Local Ads

Posted on: October 3rd, 2015
Ryde Media, a startup ad tech company, is set to launch in Ann Arbor as we finalize our process for private network app deployment to iOS devices. Ryde Media provides a platform for local businesses to advertise to passengers in Uber cars on iPad kiosks. Businesses can pay to display their ads throughout all of Ann Arbor, in certain zip codes based on the passengers’ destination, or on certain days of the week. Ryde Media will also offer a limited amount of free advertising for local...
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Posted in: Advertising

The Storefront Has Gone Digital

Posted on: June 13th, 2015
| Translating Old Advertising into New Media­­ | Coming from someone who has a background in retail marketing and sales, the internet can be intimidating when you begin to contemplate bringing your business online. From customer service to inventory, everything still has its place when you start running an ecommerce site, you just have to understand how it works. Online shopping is the new normal. Have you ever heard of a brick-and-mortar store that fulfills all of the following criter...
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Posted in: Advertising

"Is it time for a new website?"

Posted on: October 28th, 2013
For marketers, especially in the B2B space, the question of, "Is it time to revamp our website?" is asked often and then placed on the backburner. A company's web presence can often take a back seat to more immediate needs like closing current sales, training new sales reps, preparing for trade shows, etc... The problem is, a business' website is literally the center of the hub for every other piece of marketing communication. And it isn't just the main website anymore. There are also mobile con...
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Posted in: Advertising

category vs archetype

Posted on: August 30th, 2013
“What categories do you service?”No offense to the marketing managers and CMO’s of the world, but that question is about twenty years outdated, and if you’re asking an agency that question, you need to read this. Why is that question outdated? Because it comes from an old advertising model where the category of a brand dictated the brand message strategy. Every company in a category was expected to have the same brand message, and it was only about who executed better. T...
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Posted in: Advertising

Are Baby-Boomer Marketers Missing the Mark by Ignoring Millenials’ Behavior?

Posted on: July 2nd, 2013
Rotary vs. iPhone, newsstand vs. New York Times email alerts, yellow pages vs. mobile app—and the list goes on. Four years from now, the millennial generation, those born between 1977 and 1997, are projected to account for half of the workforce, says Harvard Business Review, and the gaping generation differences seem to be the root of many disagreements in the workplace. Baby-Boomers prefer office meetings, while Millennials favor conference calls.Often times the Millennial generation is c...
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Posted in: Advertising
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