Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Posts under category "Marketing"

Open Source or Proprietary - What's Best for Me?

Posted on: March 20th, 2016
Last week in a pitch meeting, we were asked about the pros and cons of open source content management systems like Wordpress vs. proprietary systems like Adobe Experience Manager. I thought I’d dial the conversation up to the highest level and talk about the fundamental differences between open source vs. proprietary systems. Over the years there has been a big debate over proprietary software vs. open source software. For those who aren’t familiar with these terms, you need to buy ...
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Posted in: Marketing

Starting a Startup - Do You Have What it Takes?

Posted on: December 3rd, 2015
We get a lot of inquiries from people with big ideas who want to transform those ideas into a startup company. I think we probably get more of these inquiries than some of our competitors because we're still sort of in start-up mode ourselves, even after four years of grinding. People look at us and think, "Hell, if these kids can pull off bootstrapping a business, I'll be a millionaire overnight cause my idea is amazing!" Here’s the thing: ideas are 100% worthless without the key compone...
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Posted in: Marketing

eCommerce or Bust - Featuring: Paragon Stairs

Posted on: November 9th, 2014
Digital marketing is taking over traditional channels by leaps and bounds, and late adopter CMOs and marketing departments should be nervous. In a Feb 2014 article in Forbes magazine, author Gary Drenik warned that for brick and mortar shops, 2014 would be the year of reckoning. Many brick and mortar sellers, even the behemoths, have let denial cloud their thinking, choosing to ignore, downplay, or even cover up the impact of ecommerce. But denial is not a solution to a growing problem - in ...
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Posted in: Marketing

Creating Intangible Value via Marketing

Posted on: July 24th, 2014
Marketing managers. Digital marketing agency folks. Website designers. Even software developers. You all need to take 15 minutes and watch this video. There is a difference between implicit product value and messaging. Rory hits the nail on its head. The value that JCM proposes is very similar. Every digital agency you investigate is going to propose the exact same thing, even though final deliverables may be vastly different... so what it comes down to is a gut feeling. We believe strongly that...
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Posted in: Marketing

Did Advertising Just Get Even Harder?

Posted on: August 14th, 2013
Time has, throughout many years, distorted marketing to unrecognizable fragments. It has flooded the baseboards, soaking their delicate frames in harsh, torrential downpours, and left in its dampened wake, soggy and warped remnants of what used-to-be-advertising. Gone are the days of a boisterous middle-aged voice, crackling about Wonder Bread. Board room meetings with eyes riveted to a savvy story board presentation are but fond memories and clever TV shows. Consumers no longer leave the kitche...
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Posted in: Marketing
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