Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Posts under category "Marketing"

When Did You Stop Thinking You Were Beautiful?

Posted on: July 19th, 2013
Women from every pocket and each crevice of the world hold onto misconceptions about their body image. It goes without saying that much of the female advertising does little to improve these skewed conceptions. The turn of 2004, Dove aimed to broaden the definition of beauty—encompassing the discovery that a mere 2% of woman around the world describe themselves as beautiful! (Wow.) The Campaign for Real Beauty marked itself as one of the first companies to truly harness the broadened conce...
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Posted in: Marketing

Brazil Protesters Use Ad Campaigns for Dissent

Posted on: June 27th, 2013
Protests in Brazil, the largest rally seen since impeachment of President Fernando Collor de Mello in ’92, began as an outcry against the government’s attempt to raise bus and subway fares in Sao Paolo. Some 250,000 citizens gather in the streets, arguing that if the fiscally irresponsible government wishes to spend millions of dollars on the 2016 Olympic Games, scheduled to be held in Brazil, then they can surely eliminate or lower transportation fares. These cries have also transce...
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Posted in: Marketing

your social contract

Posted on: June 13th, 2013
You are standing in line at the local Wal-Mart when a brightly colored moving object catches your attention. A quick glance reveals a lovely woman outfitted in pajama pants, a decoupage comprised of last years most popular textiles. You want to look away, peel your eyes from this horrific sight, but the pattern is utterly intriguing, perhaps comparable to an automobile collision, if I may. And top of all tops, this trend monster had pulled her outfit together with a spaghetti strap tank, via 199...
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Posted in: Marketing

Is charitable marketing a scam?

Posted on: June 6th, 2013
Charity programs have become a widely recognized and accepted affiliation of the marketing world over the course of many years and are often used to raise funds that will promote effective social change. In 2012 alone, the United Stated generated about $1.5 trillion in charity revenue, and these staggering numbers seem to be growing. It is no surprise that an increasing number of businesses would transition charitable advertising into marketing concepts.According to Mara Einstein, author of &ldq...
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Posted in: Marketing

A Lesson in Leadership

Posted on: May 2nd, 2013
The common depiction of leadership situates a person of power at the summit of a hierarchy named with a task greater than those below. But what makes a good leader? Is it the title alone? It seems that the name itself often instills fear into the hearts of lesser employees, breaking the quality relationship between employee and employer. However, the secret to good leadership is much simpler: listening. The age of technology seemingly has created numerous hoops to jump through when it comes to b...
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Posted in: Marketing
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