Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Posts under category "Marketing"

Logos we love and loathe

Posted on: April 11th, 2013
One of the most important aspects of marketing is a business logo. You can create a catchy phrase, but nothing sticks in someone's mind like a creative picture surrounding the company name. And my favorite part? A logo with meaning. Anyone can put an interesting design on their website, but the true artists of advertisement are the creatives that really think about how their logo is going to impact the brand and its customers. Cattleyard Promotions of Australia endorses music both international...
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Posted in: Marketing

4A's Conference in New Orleans Sparks Twitter Frenzy

Posted on: March 14th, 2013
This week in New Orleans, hundreds of marketing agencies, advertising addicts, and enthusiasts gathered to hear three day's worth of presentations at the 4A's Transformation conference. The motivational speaking led to a plethora of responses via Twitter, some of which are shown below. 1. 2. 3. 4. 5. 6. 7. 8. 9. ...
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Posted in: Marketing

Ann Arbor Web Design

Posted on: February 18th, 2013
A lot of people have been asking me lately, especially as we have expanded our client base to encompass national and even some international brands... why Ann Arbor? What is special about Ann Arbor versus advertising Meccas like New York or LA?Well, there are many reasons. One reason is that Ann Arbor falls in the metro Detroit banner, and Detroit has long been another hub for traditional ad agencies. Some that come to mind with offices or headquarters in metro Detroit are Team Detroit (a WPP co...
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Posted in: Marketing

Marketing Theory - Psychology vs Sociology

Posted on: February 7th, 2013
This will be (sort of) short and sweet. A lot of people ask me why I went to school for both marketing and sociology. It baffles me that the connection isn't as obvious as it was to me... but for a hundred years, marketers have used a strictly psychological interpretation for what we do and how we act/purchase.Well, even at a young age, this perspective didn't make sense to me. After all, psychology is an attempt to ascertain the state of an individual... Sociology is an attempt to understand th...
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Posted in: Marketing

finding the sweet spot

Posted on: January 24th, 2013
A lot of business owners and marketers are very aware of the pitfalls of spending too much on a new initiative or marketing investment, realizing (correctly) that the law of diminishing returns means that ROI doesn't automatically improve the more you spend.But where I've seen a lot of people go wrong is on the opposite side of the spectrum. <strong>Investing too little has the same effect effect on diminished ROI as investing too much.</strong> The trick is finding that sweet spot r...
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Posted in: Marketing
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