This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

your social contract

Posted on: June 13th, 2013
You are standing in line at the local Wal-Mart when a brightly colored moving object catches your attention. A quick glance reveals a lovely woman outfitted in pajama pants, a decoupage comprised of last years most popular textiles. You want to look away, peel your eyes from this horrific sight, but the pattern is utterly intriguing, perhaps comparable to an automobile collision, if I may. And top of all tops, this trend monster had pulled her outfit together with a spaghetti strap tank, via 199...
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Posted in: Marketing

Is charitable marketing a scam?

Posted on: June 6th, 2013
Charity programs have become a widely recognized and accepted affiliation of the marketing world over the course of many years and are often used to raise funds that will promote effective social change. In 2012 alone, the United Stated generated about $1.5 trillion in charity revenue, and these staggering numbers seem to be growing. It is no surprise that an increasing number of businesses would transition charitable advertising into marketing concepts.According to Mara Einstein, author of &ldq...
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Posted in: Marketing

A Lesson in Leadership

Posted on: May 2nd, 2013
The common depiction of leadership situates a person of power at the summit of a hierarchy named with a task greater than those below. But what makes a good leader? Is it the title alone? It seems that the name itself often instills fear into the hearts of lesser employees, breaking the quality relationship between employee and employer. However, the secret to good leadership is much simpler: listening. The age of technology seemingly has created numerous hoops to jump through when it comes to b...
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Posted in: Marketing

Logos we love and loathe

Posted on: April 11th, 2013
One of the most important aspects of marketing is a business logo. You can create a catchy phrase, but nothing sticks in someone's mind like a creative picture surrounding the company name. And my favorite part? A logo with meaning. Anyone can put an interesting design on their website, but the true artists of advertisement are the creatives that really think about how their logo is going to impact the brand and its customers. Cattleyard Promotions of Australia endorses music both international...
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Posted in: Marketing

4A's Conference in New Orleans Sparks Twitter Frenzy

Posted on: March 14th, 2013
This week in New Orleans, hundreds of marketing agencies, advertising addicts, and enthusiasts gathered to hear three day's worth of presentations at the 4A's Transformation conference. The motivational speaking led to a plethora of responses via Twitter, some of which are shown below. 1. 2. 3. 4. 5. 6. 7. 8. 9. ...
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Posted in: Marketing
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