This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Be Careful with Social

Posted on: March 7th, 2013
Social media: everyone's talking about it, and nearly everyone is using it. Many would even argue that it has transformed business into a new age, wrought with a younger, more advanced generation of buyers. However, with such a vast database of digital content at their disposal, the "new" generation has evolved a fondness for free digital content, rather than anything with a sliver of quality. It's less than a reach to say social media had put a damper on today's advertisement quality.Yes, there...
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Posted in: Advertising

Ann Arbor Web Design

Posted on: February 18th, 2013
A lot of people have been asking me lately, especially as we have expanded our client base to encompass national and even some international brands... why Ann Arbor? What is special about Ann Arbor versus advertising Meccas like New York or LA?Well, there are many reasons. One reason is that Ann Arbor falls in the metro Detroit banner, and Detroit has long been another hub for traditional ad agencies. Some that come to mind with offices or headquarters in metro Detroit are Team Detroit (a WPP co...
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Posted in: Marketing

Marketing Theory - Psychology vs Sociology

Posted on: February 7th, 2013
This will be (sort of) short and sweet. A lot of people ask me why I went to school for both marketing and sociology. It baffles me that the connection isn't as obvious as it was to me... but for a hundred years, marketers have used a strictly psychological interpretation for what we do and how we act/purchase.Well, even at a young age, this perspective didn't make sense to me. After all, psychology is an attempt to ascertain the state of an individual... Sociology is an attempt to understand th...
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Posted in: Marketing

finding the sweet spot

Posted on: January 24th, 2013
A lot of business owners and marketers are very aware of the pitfalls of spending too much on a new initiative or marketing investment, realizing (correctly) that the law of diminishing returns means that ROI doesn't automatically improve the more you spend.But where I've seen a lot of people go wrong is on the opposite side of the spectrum. <strong>Investing too little has the same effect effect on diminished ROI as investing too much.</strong> The trick is finding that sweet spot r...
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Posted in: Marketing

Marcom vs. Martech (The Pitfalls of "Cool")

Posted on: January 2nd, 2013
If you've been in marketing for a while, you know that there is almost a secret language of terms that marketers like to throw around to make outsiders think we know something they don't know. Ohhh, "Marcom? That sounds fancy." Not really, it's just shorthand for marketing communication. But you probably haven't heard the term "Martech" before. That's because I made it up. Literally like 5 minutes ago, just made it up. It sounds official though, doesn't it?One of the trends I see emerging in the...
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Posted in: Marketing
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