Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Web Design Photoshoot Day

Posted on: December 10th, 2012
With our newest client, Mitzel Law Group. ...
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Posted in: Marketing

type

Posted on: November 1st, 2012
I am becoming more and more addicted to typefaces. I'm not even a designer. But I love words. And I'm starting to appreciate more and more the value of type design. Well crafted typography can create just as strong of a message as the words themselves.Here are my current favorite fonts. Univers - makes me think of that Dixie Chick's song "Wide Open Spaces." This typeface is like a calm, steady breath. Helvetica. The reason I started getting weird about typography to begin with. There is an...
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Posted in: Marketing

DIY SEO FYI

Posted on: October 18th, 2012
How's that for an acronym-filled blog post title?  Here are a few quick tips for do-it-yourself search engine optimization that you can use to start improving your search engine ranking without having to fork over a bunch of cash (although, if you don't want to deal with it yourself, we're happy to take your cash).        Page titles.  This is the #1 overlooked and easiest to rectify search engine optimization tool.  Google your own website by going to Goo...
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Posted in: Marketing

"Oh that sounds sexy!"

Posted on: September 10th, 2012
Laying down a pristine audio track. Even though JCM's main forte is web design, one of our favorite areas of creative service is in video and audio production.  In this post I'm going to highlight a couple keys to laying down a flawless audio track.1.  Effects: Pre-line or Post?Really, it's just a style choice, but with the amount of extremely high quality plugins available these days, I rarely add any effects to a track until after it's recorded.  The exceptions to this rule, fo...
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Posted in: Creative

Do I Need a Mobile App

Posted on: August 23rd, 2012
Mobile Apps are like the designer jeans of the digital world right now.  They are the hippest thing, and everybody wants one.  And hardly anyone knows what they actually cost to produce.  First of all, mobile devices each have their own proprietary programming language that must be learned to create a "native" (meaning, runs natively using the phone's operating system) app.  And computer programmers are an expensive, highly in demand, commodity these days, especially the ones...
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Posted in: Marketing
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