This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Is there a Formula for Creating Online Viral Content?

Posted on: June 11th, 2012
When thinking of viral content, Youtube videos flash through my mind, as well as other random videos and blogs shared throughout the online land.  But what makes these videos spread virally to receive thousands or millions of hits?  There are a few gurus out there who claim to have a formula to produce this viral content.  But my question is, if there was a simple formula for everyone to follow to create a buzz about their video, post, blog, etc, wouldn’t the new standard of...
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Posted in: Marketing

7 Big Misconceptions

Posted on: June 4th, 2012
7 Biggest Misconceptions about Digital Media and Marketing1.  Creating my own website with those build-your-own-website packages will be cheaper and easier.Response: Myspace.com, ‘nuff said.  The entire reason Facebook was able to completely overtake Myspace’s market share had to do with design.  Myspace allowed users the ability to customize far too many aspects of their page design, leading to pages that looked like this: Without the proper training in computer co...
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Posted in: Marketing

Impressions? No thanks. Interactions are the future.

Posted on: May 25th, 2012
Facebook’s IPO has been a major subject in recent news, but its beginning was rather humble.  Facebook began as a social media interactive group between college students around the nation, and in order to sign up, a university e-mail address was required.  Slowly, colleges and universities added their names to the sought-out list, and the rate of active users on Facebook increased dramatically. When Facebook was opened to the public, it was a unsettling for some college users bec...
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Posted in: Marketing

18-32 is where it

Posted on: May 9th, 2012
The thing about current advertising is... everyone is trying to go after the same target audience.  18 to around 32, that's who you want to reach because they're the people that are driving the purchase decisions, not for just themselves, but older demographics as well.  When you're talking about technology or anything new and innovative, the older generation is looking to Gen X and Y to tell them what is relevant.  It may take the older demographics a bit longer to adopt, but the...
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Posted in: Advertising

Save money by doing it right the first time.

Posted on: April 30th, 2012
I can’t begin to tell you how many times this has happened.  We’re talking to a company about helping them redesign their website, they are getting a few bids on the project, and they call to let us know that they chose the company with the lowest bid.  Hey, no problem, we have plenty of work to keep us busy.  Three months later, I inevitably receive a phone call from a man or woman in a panic.  Their boss or CEO is demanding to know about progress on the website,...
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Posted in: Creative
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