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Ann Arbor Web Design
Digital Marketing Agency

We have deep category experience in healthcare, auto, government, technology, real estate, professional services, nonprofit and retail. Here's a smattering of recent work.

General International

The Basics

Client: General International

Goal: Website Redesign

Role: Creative/Digital Agency

digital design agency

The Challenge

·         General International, a company with a long history of creating wood and metal working power tools, was looking for a website redesign to bring their brand and catalog of products into the 21st century. Because of their international background they also needed a bilingual website for both American and Canadian customers.


The Solution

Using Wordpress, we developed a custom minimalist theme that let the boldness of General International's power products steal the show. Combined with a responsive interface that scales for multiple devices, we enabled the brand to reach out to mobile users. We also added a language filter that easy switches the entire website between English and French to accomodate the needs of an international audience.

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