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Client: Jenna Stoliker
Goal: Identity/Web Design
Role: Creative/Digital Agency
Michigan based leadership coach Jenna Stoliker approached us looking to build a responsive website for her brand. With a focus on outdoor retreats, team development, and self reflection, Jenna’s goals were to establish her identity as a self-focused brand with a reliance on getting in touch with nature. Alongside the website she also was looking to establish a logo or brand that would both encapsulate her main motivations and relate to herself.
Taking Jenna’s notes into consideration we started by designing the entire website around a background video of the great outdoors. By turning the background into a moving image of the forest, we opened up her homepage to create a window into Nature. To include her leadership materials for new visitors we created a custom plugin to both collect emails and deliver custom files to those people who subscribe to her site. As a final touch we designed a simple and straightforward logo to accompany Jenna’s name to help solidify the brand and identity of her work.
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