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Ann Arbor Web Design
Digital Marketing Agency

We have deep category experience in healthcare, auto, government, technology, real estate, professional services, nonprofit and retail. Here's a smattering of recent work.

Legacy Land Conservancy

The Basics

Client: Legacy Land Conservancy

Goal: Wordpress Web Development

Role: Creative/Development Agency

wordpress customization, wordpress web design video production and event marketing

The Challenge

This project was Legacy's first time allocating a large part of their limited marketing budget to digital media. Their prior website was getting a bit dated, and they knew that with all of the beautiful nature photography they had amassed over the years that it was a shame not to highlight it with a professional, clean new website design.

With a large board of trustees and many volunteers, the challenge was to keep everyone focused and motivated while making sure all of their ideas were heard.

The Solution

Legacy's new staffer, Audrey Branam, was designated to be in charge of the project from the client side, her first project of this size and scope. Because Audrey had some experience managing a Wordpress website, that was the chosen platform for the redesign. Legacy decided that to help keep the budget down, they would choose a Wordpress template as a starting point, but it turned out that the chosen template was only a homepage design, so what you see on the site now is almost all custom design.

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