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Facebook’s IPO has been a major subject in recent news, but its beginning was rather humble. Facebook began as a social media interactive group between college students around the nation, and in order to sign up, a university e-mail address was required. Slowly, colleges and universities added their names to the sought-out list, and the rate of active users on Facebook increased dramatically. When Facebook was opened to the public, it was a unsettling for some college users because it felt like that specific community was now open for everyone. But after awhile everyone adapted, and it is now the most popular and successful social media site online.
Interactive social media is on the rise, and businesses are steadily adapting to this new way of marketing. Marketing isn’t just looking at commercials or billboards anymore; it’s about the experience between the brand and their audience. Impressions are slowly but surely being replaced by interactions. New media marketing revolves around creating immediate reaction and involvement, which provides a personal interaction. Social media marketing is the new standard in finding a target market and keeping them connected with your brand.
Here at JCM, we provide a broad range of digital marketing services—including social media marketing. We rely on our continuous research to ensure our programming is “to-date” and flowing right along with new technological advances. The personal interaction created with this new age marketing strategy is what a business/customer relationship—whether big or small—should be striving for. JCM helps create a sandbox where brands and their customers can play. First fun, then informative, then brand message. That is how you maximize your effectiveness on social media. It comes back to the good old 80-20 rule. 80% of your content should be fun engagement, and only 20% should be the pitch of your brand, product, or service.
If the world of social media intimidates or confuses you, get to know us. We’ll be happy to point you in the right direction.