Full Circle Integrated
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Data Systems Empower Sales
Data could reach the moon, but it doesn’t have to be rocket science.
The sum total of data in the world, if printed onto CD media (I know, what’s a CD?) would stretch to the moon. Data has surpassed oil as the most valuable commodity in the world. Everyone understands the power of data, so why aren’t more companies tracking their website conversions? In most cases it’s simply because they aren’t aware of what is possible. We use integrated data architecture to build highly customized customer acquisition systems. Our full circle process bridges the gap between traffic origin data and sales revenue to provide concrete insights into which marketing activities are yielding the strongest results. No CRM? No problem. We will explore a number of different solutions that fit your operations and budget.
Introducing: QuickLook MetricsTM
QuickLook Metrics is an intuitive visual report that uses a combined dataset from multiple marketing systems to tell the full marketing story in ways that could only be previously guessed. Each custom QuickLook Metrics report highlights the KPIs that exert the most influence on conversions and revenue. This allows us to track our most meaningful variables and make agile strategy adjustments to adapt with market changes. In addition to reporting performance metrics, this blended dataset allows statistical models to test more variables than ever before. This added depth allows us the ability to predict, in real time, the causal effect that particular marketing changes will have on revenue.
Case Study – ServiceMaster
One year after becoming a JCM digital marketing client, Service Master experienced the following results:
JCM just did it again. I know it sounds like I am just raving about these guys but our results have, once again, been amazing. As you can tell, I'm drinking the JCM kool-aid. These guys are the real deal.
Every commitment was met on time and the professionalism was always at the highest levels. There are more projects coming your way from The Ann Arbor Marriott, and I look forward to continuing our relationship.
Everyone was THRILLED by the new site (lots of excitement, lots of pride).
Are you ready to finally put your marketing data to work?
Our first step is a 30-minute digital marketing consultation to explore whether we’re a good match and create a customized plan to achieve your goals.