Full Circle Integrated

Marketing Data Systems

informed by data, applied with empathy

Data Systems Empower Sales

Data could reach the moon, but it doesn’t have to be rocket science.

The sum total of data in the world, if printed onto CD media (I know, what’s a CD?) would stretch to the moon. Data has surpassed oil as the most valuable commodity in the world. Everyone understands the power of data, so why aren’t more companies tracking their website conversions? In most cases it’s simply because they aren’t aware of what is possible. We use integrated data architecture to build highly customized customer acquisition systems. Our full circle process bridges the gap between traffic origin data and sales revenue to provide concrete insights into which marketing activities are yielding the strongest results. No CRM? No problem. We will explore a number of different solutions that fit your operations and budget.

Google Analytics 4

As Google transitions away from Universal Analytics, you’ll need a marketing data partner who can ensure you don’t miss a step. We’ll help you set up Google Analytics 4 and recreate your events, conversions, eCommerce tracking, and data integrations with new and existing systems.

Connecting Data Systems

Connect your traffic data to your revenue reporting without losing track of which marketing channel(s) contributed to each sale. We build custom conversion tracking systems and software integrations based on existing system dependencies and operational requirements.

Regression Testing

Regression testing uses the connected data system to determine which marketing activities and behavioral metrics exert the most influence on conversions and revenue. These influential metrics inform our ongoing strategic plans for search engine marketing and conversion optimization.

Business Intelligence

Your connected data is transported into a business intelligence system that presents an easy-to-understand live metrics report that we call QuickLook Metrics^TM. We use this report collaboratively to document our results and make day-to-day strategic changes to your marketing mix.

Leveraging KPIs

In addition to guiding strategic decisions, conversion KPIs are fed back into ad targeting algorithms to identify prospects with the highest purchase intent. In our testing, these algorithmic bidding strategies have performed at least 50% better than manual bidding methods.

Strategic Consulting

So you’ve got all this data, but what does it mean? Your conversion rate is higher on Organic channels than PPC channels, but what strategic tasks does that insight translate to? We’ll help you make sense out of your KPIs and turn them into actionable near and long-term strategies aligned with your marketing budget and goals.

Full Circle Reporting

JCM builds custom, intuitive reports that combine datasets from across your marketing mix to tell the full customer story in ways that could only be previously guessed. Each custom report highlights the KPIs that exert the most influence on conversions and revenue. This allows us to track our most meaningful variables and make agile strategy adjustments to adapt with market changes. In addition to reporting performance metrics, this blended dataset allows statistical models to test more variables than ever before. This added depth allows us the ability to predict, in real time, the causal effect that particular marketing changes will have on revenue.

Case Study – ServiceMaster

One year after becoming a JCM digital marketing client (9 months of user experience design and 3 months of data system design), Service Master experienced the following results:

196.93% Return on Investment – not just return on ad spend (ROAS), but the full ROI on every marketing expense, including JCM fees and internal variable costs
Lead conversion rate of 7.58% on Google Ads (5% is considered excellent)
To help a sales department that was overwhelmed with new leads, we implemented a cross-department lead failover system plus an accountability plan that increased sales close rates from 6% to 39%.

Let's Get Started

Let’s put your marketing data to work

Our first step is a 30-minute digital marketing consultation to explore whether we’re a good match and create a customized plan to achieve your goals.

Marketing Data Systems

informed by data, applied with empathy