There are over a billion websites in the world. That’s one website for every eight people. And yet, most people still subscribe to the Field of Dreams adage that, “If you build it, they will come.” That might have worked thirty years ago for a large physical place like a baseball field, but that phrase’s ubiquity far outshines its truth. On the internet, if you build it, it will just sit there. It will do nothing other than drain your capital. Until you do something about it.
An effective marketing system is accountable, reliable, predictable, and agile. It finds existing and emerging niche audiences within the vastness of the internet and then intelligently adapts its targeting as brand awareness grows. After attracting the right people to your website, it presents them with personalized information and meaningful actions. And it tracks customer behavioral data, feeding it back into the system for continuous improvement.
A data approach to marketing is often construed as cold and lifeless, but behind every metric, there are people, and people have stories to tell. We use data to listen. Earnest listening is the bridge between people’s experiences and our ability to meet their needs on their terms.
We use data to discover what motivates target customer behavior in the increasingly noisy world of digital marketing and then position you to be heard… even at a whisper.
Everything we do, from the simplest to the most complex, is built upon integrated marketing data systems. Although each system we develop is unique to each client’s operational processes and business challenges, they all share a few commonalities: a conversion-minded approach to KPIs, a closed loop from traffic acquisition through revenue generation, software integrations, and a realtime metrics dashboard with automatic ROI reporting. An integrated marketing data system is the first step towards a smarter and more predictable approach to customer acquisition.
In the last 40 years, the average amount of ads seen daily has grown from 500 to well over 5000. This cluttered communication has caused most people to develop cognitive ad blockers. How could anything possibly stand out? A targeting strategy that seeks to deeply understand your potential customers, in order to offer intensely relevant and timely marketing messages, is the most meaningful way to gently break down the barriers caused by an over abundance of advertising noise. Driven by this understanding, we attract relevant traffic with a multichannel approach that includes SEO, PPC advertising, social media, and email.
Are you wasting advertising dollars on a site that doesn’t convert customers? Maybe your site wasn’t built for modern devices and is difficult to use on a cell phone? Maybe you aren’t properly guiding your visitors through their relevant action steps? Maybe the information hierarchy is confusing your customers? If your site is attracting relevant visitors but is struggling to turn them into leads or sales, you have a user experience problem. Our approach to conversion optimization will make your website experience intuitive and guided. Using a combination of quantitative and qualitative methods, we will find and correct the user experience deficiencies that are preventing your website from reaching its full sales potential.
JCM Media Group is a conversion-minded Ann Arbor marketing agency that has the technical and creative ability to fundamentally transform your approach to marketing and finally prove the return on every hour and dollar of your efforts. As a Michigan digital marketing agency, we strive to combine the advertising chops of Madison Avenue, the technical prowess of Silicon Valley, and the Midwest sensibilities of kindness and neighborhood.
We are the leading Michigan marketing agency for conversion rate optimization, which requires a slightly obsessive, multidimensional approach. Our team contains a mixture of data nerds, SEO calibrators, Google Ads certified PPC-ers, web and mobile developers, user experience designers, video and audio production artists, social-psychological behavioral science researchers, and copywriters extraordinaire. JCM Media Group has the team you’ve been looking for. Big enough to get it done, small enough to hold us accountable.
Being based in Ann Arbor provides us with a plethora of smart, creative talent. Whether you need a logo design, an overhaul of your website or a million dollar software project, we can handle it all, both large and small. We specialize in cross-platform engagement campaigns that tie together aspects of traditional and Internet media, including interactive web applications, iPhone, iPad apps, Android apps, event marketing, and more. Our founders’ backgrounds in software development (Mark) and sociology (Jeff) have fostered a unique, holistic approach to digital marketing that isn’t replicated by any other Michigan marketing agency. Get to know us.
