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Ready to upgrade your digital marketing systems but unsure where to start? Complete this form to request a preliminary evaluation of your current systems. We will reach out to schedule an introductory meeting.
In every phase, we utilize data to illuminate opportunities and drive growth.
01
OBJECTIVE SETTING
Our cyclical process of continuous improvement begins with assisting you in defining the business requirements for both project and ongoing objectives. The process will establish a strong foundation for benchmarking success and give us the opportunity to make carefully-considered recommendations concerning the depth and scope of the initiatives and their likely impact on profit growth.
02
RESEARCH & PLANNING
During this phase we take the context gathered during Objective Setting and dive into your primary and third party data to perform the following audits: competitive positioning, SEO keywords, technical SEO, user experience, conversion optimization, and marketing channel effectiveness. These audits will lead to our recommendations which will focus on the most immediate profit-enhancing activities, as well as establishing infrastructure and processes for long-term success.
03
DESIGN
The design process depends a bit on what we’re building. For a website, the design phase starts with wireframing and/or storyboarding to determine message tone and informational architecture. Then multiple compositions are created for a homepage design. With feedback from the client, we finalize the homepage design and then begin designing cohesive interior pages. Every pixel of every design is positioned according to objectives and behavioral insights gleaned from prior stages.
04
BUILDOUT
Buildout of digital assets is the longest part of the process. This phase is where concepts are brought to life, both visually and functionally. This section is where we fine tune the customer journey that spans a myriad of touch points, culminating in purchase actions and a cultivation of brand loyalty. Buildout activities that influence this journey include user experience optimization, organic search improvement, paid ad targeting, paid ad messaging, social media, and more…
05
QUALITY ASSURANCE
While testing and quality assurance (QA) is done during each stage of the development cycle, the final testing and quality assurance of each activation cycle is the most rigorous. Each member of our team tests different aspects of the overall user experience to ensure maximum effectiveness and usability. Many times, clients like to be involved in this process as well, which we highly encourage.
06
DEPLOYMENT
This is the easiest, yet most satisfying, part of the process. After everything is tested and client-approved, we activate all project components and immediately start collecting data for our next round of enhancements.
07
CONTINUOUS IMPROVEMENT
Data comes full circle in our process of continuous improvement. We provide all clients with custom live metrics reports that track all of your most important KPIs that influence periodic decisions like ad budgets, targeting strategies, and user experience improvements. Technology moves fast, and relying on data-informed decisions is increasingly the only way to remain ahead of the curve.