Keywords are the core mechanism for carving out a place on the internet. We will develop an initial keyword strategy based on your product and service offerings, competitive research, search query research, and user behavior research. These initial keyword targets will be grouped into two sets, niche and competitive, both with highest possible purchase intent.
Initial KPI audits will provide the insights needed to implement these keyword strategies across relevant marketing and advertising channels. During this activation cycle, our data methodology shifts from a statistical approach to a hypothesis/test approach. After each activation cycle, we return to a strategy cycle and start the process anew. This cycle of continuous improvement is the key to staying ahead of the competition and adapting to market changes.
We started working with Ann Arbor Regent Hotel & Suites in late 2016 on a site redesign. As the project progressed, they expressed that they also needed help with their organic search engine rankings and conversions into bookings. We started by changing the booking form to a higher converting design, and then worked page by page to increase organic rankings for a highly competitive mix of keyword phrases. Here are just a few of the metrics we’ve improved since becoming their agency of record:
Everyone was THRILLED by the new site — lots of excitement, lots of pride.
Every commitment was met on time and the professionalism was always at the highest levels. There are more projects coming your way from The Ann Arbor Marriott, and I look forward to continuing our relationship.
JCM just did it again. I know it sounds like I am just raving about these guys but our results have, once again, been amazing. As you can tell, I’m drinking the JCM kool-aid. These guys are the real deal.
Our first step is a 30-minute digital marketing consultation to explore whether we’re a good match and create a customized plan to achieve your goals.
