Targeted Traffic Acquisition

OUR TARGETED TRAFFIC METHODOLOGY

A little bit algorithm, a little bit intuition, and an enduring willingness to adapt.

Keywords are the core mechanism for carving out a place on the internet. We will develop an initial keyword strategy based on your product and service offerings, competitive research, search query research, and user behavior research. These initial keyword targets will be grouped into two sets, niche and competitive, both with highest possible purchase intent.

Initial KPI audits will provide the insights needed to implement these keyword strategies across relevant marketing and advertising channels. During this activation cycle, our data methodology shifts from a statistical approach to a hypothesis/test approach. After each activation cycle, we return to a strategy cycle and start the process anew. This cycle of continuous improvement is the key to staying ahead of the competition and adapting to market changes.