This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

Open Source or Proprietary - What's Best for Me?

Posted on: March 20th, 2016
Last week in a pitch meeting, we were asked about the pros and cons of open source content management systems like Wordpress vs. proprietary systems like Adobe Experience Manager. I thought I’d dial the conversation up to the highest level and talk about the fundamental differences between open source vs. proprietary systems. Over the years there has been a big debate over proprietary software vs. open source software. For those who aren’t familiar with these terms, you need to buy ...
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Posted in: Marketing

Starting a Startup - Do You Have What it Takes?

Posted on: December 3rd, 2015
We get a lot of inquiries from people with big ideas who want to transform those ideas into a startup company. I think we probably get more of these inquiries than some of our competitors because we're still sort of in start-up mode ourselves, even after four years of grinding. People look at us and think, "Hell, if these kids can pull off bootstrapping a business, I'll be a millionaire overnight cause my idea is amazing!" Here’s the thing: ideas are 100% worthless without the key compone...
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Posted in: Marketing

Latest Release: Ryde Media iPad App for Local Ads

Posted on: October 3rd, 2015
Ryde Media, a startup ad tech company, is set to launch in Ann Arbor as we finalize our process for private network app deployment to iOS devices. Ryde Media provides a platform for local businesses to advertise to passengers in Uber cars on iPad kiosks. Businesses can pay to display their ads throughout all of Ann Arbor, in certain zip codes based on the passengers’ destination, or on certain days of the week. Ryde Media will also offer a limited amount of free advertising for local...
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Posted in: Advertising

The Storefront Has Gone Digital

Posted on: June 13th, 2015
| Translating Old Advertising into New Media­­ | Coming from someone who has a background in retail marketing and sales, the internet can be intimidating when you begin to contemplate bringing your business online. From customer service to inventory, everything still has its place when you start running an ecommerce site, you just have to understand how it works. Online shopping is the new normal. Have you ever heard of a brick-and-mortar store that fulfills all of the following criter...
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Posted in: Advertising

eCommerce or Bust - Featuring: Paragon Stairs

Posted on: November 9th, 2014
Digital marketing is taking over traditional channels by leaps and bounds, and late adopter CMOs and marketing departments should be nervous. In a Feb 2014 article in Forbes magazine, author Gary Drenik warned that for brick and mortar shops, 2014 would be the year of reckoning. Many brick and mortar sellers, even the behemoths, have let denial cloud their thinking, choosing to ignore, downplay, or even cover up the impact of ecommerce. But denial is not a solution to a growing problem - in ...
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Posted in: Marketing
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