This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

eCommerce or Bust - Featuring: Paragon Stairs

Posted on: November 9th, 2014
Digital marketing is taking over traditional channels by leaps and bounds, and late adopter CMOs and marketing departments should be nervous. In a Feb 2014 article in Forbes magazine, author Gary Drenik warned that for brick and mortar shops, 2014 would be the year of reckoning. Many brick and mortar sellers, even the behemoths, have let denial cloud their thinking, choosing to ignore, downplay, or even cover up the impact of ecommerce. But denial is not a solution to a growing problem - in ...
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Posted in: Marketing

Creating Intangible Value via Marketing

Posted on: July 24th, 2014
Marketing managers. Digital marketing agency folks. Website designers. Even software developers. You all need to take 15 minutes and watch this video. There is a difference between implicit product value and messaging. Rory hits the nail on its head. The value that JCM proposes is very similar. Every digital agency you investigate is going to propose the exact same thing, even though final deliverables may be vastly different... so what it comes down to is a gut feeling. We believe strongly that...
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Posted in: Marketing

Newest Featured Project - MedTest Catalog

Posted on: February 14th, 2014
I know we mostly focus on our digital work and development services, and that's because there are not many shops in town that specialize in BOTH design and custom software development. Most of the agencies around town that I have worked with either focus on design and outsource development or vice vera. We do both very well, and its because of the way we structure our teams. So you might be surprised to learn that we do print work. Generally, we don't do one-off print job requests, but as part ...
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Posted in: Creative

Thoughts on "Responsive Design"

Posted on: November 14th, 2013
Hey, this is Jeff, and I wanted to share my thoughts on the most recent and "trendy" topic in our industry - responsive web design. You've probably heard of it, but maybe you don't know exactly what it is. In a nutshell, responsive design is a way of coding HTML and CSS elements of a web page to conform to the size of the device that it is being viewed in. Device hardware comes in a plethora of viewer sizes, so in order for a website to look right on every device, a lot of considerations come in...
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Posted in: Creative

"Is it time for a new website?"

Posted on: October 28th, 2013
For marketers, especially in the B2B space, the question of, "Is it time to revamp our website?" is asked often and then placed on the backburner. A company's web presence can often take a back seat to more immediate needs like closing current sales, training new sales reps, preparing for trade shows, etc... The problem is, a business' website is literally the center of the hub for every other piece of marketing communication. And it isn't just the main website anymore. There are also mobile con...
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Posted in: Advertising
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