Digital Marketing Agency

This is where our staff and co-founders rant, rave, and reflect to give you a better insight into our agency.

category vs archetype

Posted on: August 30th, 2013
“What categories do you service?”No offense to the marketing managers and CMO’s of the world, but that question is about twenty years outdated, and if you’re asking an agency that question, you need to read this. Why is that question outdated? Because it comes from an old advertising model where the category of a brand dictated the brand message strategy. Every company in a category was expected to have the same brand message, and it was only about who executed better. T...
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Posted in: Advertising

Did Advertising Just Get Even Harder?

Posted on: August 14th, 2013
Time has, throughout many years, distorted marketing to unrecognizable fragments. It has flooded the baseboards, soaking their delicate frames in harsh, torrential downpours, and left in its dampened wake, soggy and warped remnants of what used-to-be-advertising. Gone are the days of a boisterous middle-aged voice, crackling about Wonder Bread. Board room meetings with eyes riveted to a savvy story board presentation are but fond memories and clever TV shows. Consumers no longer leave the kitche...
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Posted in: Marketing

When Did You Stop Thinking You Were Beautiful?

Posted on: July 19th, 2013
Women from every pocket and each crevice of the world hold onto misconceptions about their body image. It goes without saying that much of the female advertising does little to improve these skewed conceptions. The turn of 2004, Dove aimed to broaden the definition of beauty—encompassing the discovery that a mere 2% of woman around the world describe themselves as beautiful! (Wow.) The Campaign for Real Beauty marked itself as one of the first companies to truly harness the broadened conce...
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Posted in: Marketing

Are Baby-Boomer Marketers Missing the Mark by Ignoring Millenials’ Behavior?

Posted on: July 2nd, 2013
Rotary vs. iPhone, newsstand vs. New York Times email alerts, yellow pages vs. mobile app—and the list goes on. Four years from now, the millennial generation, those born between 1977 and 1997, are projected to account for half of the workforce, says Harvard Business Review, and the gaping generation differences seem to be the root of many disagreements in the workplace. Baby-Boomers prefer office meetings, while Millennials favor conference calls.Often times the Millennial generation is c...
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Posted in: Advertising

Brazil Protesters Use Ad Campaigns for Dissent

Posted on: June 27th, 2013
Protests in Brazil, the largest rally seen since impeachment of President Fernando Collor de Mello in ’92, began as an outcry against the government’s attempt to raise bus and subway fares in Sao Paolo. Some 250,000 citizens gather in the streets, arguing that if the fiscally irresponsible government wishes to spend millions of dollars on the 2016 Olympic Games, scheduled to be held in Brazil, then they can surely eliminate or lower transportation fares. These cries have also transce...
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Posted in: Marketing
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