Traffic Channels & Attribution

ONLINE MARKETING SOLUTIONS

A complex digital marketing strategy requires careful thought and consideration. Not every online marketing tool makes sense for every business, and choosing the right marketing services for your business and your industry will save you a lot of time and money. Don’t throw cash into investments that don’t make sense.

Lead Generation – Utilizing opt-in email campaigns, customer/lead database management, live chat, and a variety of online media-buys, JCM can increase the amount of traffic to your website and help encourage these new visitors to engage.

Email Marketing – Email marketing is regulated by the US Government through the CAN-SPAM act of 2003. If you aren’t familiar with the rules and regulations regarding email marketing, having a professional marketing agency take on this task is probably your best bet. We help build email list through a variety of opt-in resources, create compelling content aimed at creating conversions, and schedule and sent the newsletter blasts on time, every time.

Organic Search Engine Optimization – The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look similar to the search results, though differ in formatting enough for readers to make distinctions between organic results and ads, such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed “results” on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact “results”, the qualifier “organic” was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word “organic” has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google.

PPC Management – Pay per click (PPC) marketing is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the “pay per impression” methods used in television and newspaper advertising.

Blog Management & Design – In the world of digital marketing, content is king. And it isn’t enough to use just any content. Engaging your customers to read and explore requires a knack for creative writing, and creating content to aide in your search engine rank requires specific web industry expertise.

Branding and Identity – JCM also does work off the internet. We can help create Corporate Identities and Brand images both on and off line. We have experience designing and managing Direct Mail Campaigns, television and film Ad Campaigns, Brochures and collateral, and even Tradeshow Booths and Displays.

Contact JCM to help you determine what digital marketing strategies will provide your business with the strongest ROI.